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The project: rebrand a national public storage chain into the new local brand, HouseStorage Plus. Independently developed a complete identity transformation with new fonts, logos, and color palettes that pop street-side.
REDESIGN FOR HOUSE PROPERTIES NEW STORAGE FACILITY LINE
MAIN LOGO
BLACK & WHITE
SECONDARY LOGO
MARK
COLOR
COLORS SELECTED
NEW FONT SET
TESTING COLORS FOR THE PROPERTY
Color analysis by sampling eight colors, comparing bordering colors in both artificial- and natural light.
ARTIFICAL LIGHT
NATURAL LIGHT
ARTIFICIAL LIGHT
NATURAL LIGHT
REDESIGN FOR MAPING LAYOUT
Analyzed traffic flow and customer building use to develop an efficient and organized building map and number system.
RESEARCH FOR FLOW SYSTEM:
To make a well function system I stayed on property to watch the movement of cars and people who were currently renting. Through watching the flow I was able to create a more organized mapping and number system.
SIGNAGE:
Hand painted newly designed logo interior and exterior building walls.
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