Artura is an innovative brand dedicated to redefining personal care by making all-body deodorant more approachable and accessible to the public. As the lead designer, I developed the brand identity and packaging for their hero product—an all-body deodorant designed for use on hard-to-reach areas. The design objective was to create a product that felt intuitive and ergonomic, ensuring ease of application while resonating with a broad audience. By prioritizing approachable, minimalistic packaging that communicates Artura’s commitment to natural ingredients and sustainability, the goal was to demystify all-body deodorant and position it as an everyday essential. This project merged functional product design with strategic branding, aiming to make self-care simple, effective, and inclusive.