Wholehearted is a brand rooted in love, care, and Jewish spiritual values, offering thoughtfully curated gift baskets designed to bring warmth, comfort, and connection during challenging times. Tasked with creating the branding for this heartfelt endeavor, my role was to develop a visual identity that reflects the essence of Wholehearted: authentic giving, cultural richness, and soulful impact.

The branding process began with an in-depth exploration of the founder’s vision and story. Wholehearted’s origins—born from the experience of supporting a dear friend through illness—called for a design approach that captured this deeply personal narrative. The challenge was to create a brand that felt approachable and inclusive while maintaining a strong connection to its Jewish cultural and spiritual roots.