Wholehearted is a brand that reflects the heart and soul of its founder, Chana Scop. As a designer, my role was to bring her deeply personal vision to life—a brand rooted in warmth, empathy, and genuine connection. Inspired by Chana’s journey of supporting her dear friend through illness, Wholehearted offers curated, meaningful gift packages designed to bring comfort and light to life’s most challenging moments.

The visual identity of Wholehearted mirrors the brand’s mission. A soothing color palette of soft neutrals, serene greens, and calming blues creates a sense of renewal and tranquility, while elegant typography conveys authenticity and quality. These elements work together to evoke the nurturing and heartfelt spirit that Chana envisioned.

Wholehearted’s messaging framework ensures that the brand resonates across all audiences—individuals seeking comfort, gift givers looking for meaningful ways to show care, and advocates of thoughtful living. Each aspect of the brand’s identity was crafted to reflect Chana’s belief that "what comes from the heart, enters the heart."

As a designer, it was a privilege to translate Chana’s passion and story into a cohesive brand identity that celebrates thoughtful giving and authentic connection. Wholehearted is more than a brand—it’s a testament to the power of love, care, and humanity.